Head of VIP, Influencers & PR

Descripción del puesto

About the Role: Reporting into the Brand Marketing Director, we’re looking for a Head of VIP, Influencers & PR to build TALA’s profile, cultural relevance and desirability through the people, partnerships, moments and conversations that matter. You’ll lead the strategy across VIP partnerships, Influencers, Ambassadors, Pro, PR, gifting and events, turning TALA into a brand that people see, talk about and want to be part of. You’ll know and understand that the fastest way to build awareness is to put TALA in the right hands, in the right places, with the right people. The successful candidate will bring a serious black book of relevant VIPs from celebrities and musicians to stylists, athletes, creators and cultural tastemakers and know how to build genuine relationships with them. You’ll be responsible for creating the moments that make TALA feel bigger, more culturally relevant and impossible to ignore. Tasks What You’ll Own VIP & Cultural Partnerships Build and own TALA’s VIP strategy, identifying the people who can meaningfully increase awareness, desirability and cultural relevance. Develop relationships with celebrities, musicians, stylists, athletes, tastemakers and influential cultural figures. Bring a strong existing network and continually build TALA’s VIP black book. Create strategic partnerships that go beyond gifting from organic product placement to collaborations, appearances and brand moments. Ensure TALA is consistently seen on the right people, in the right places and at the right cultural moments. Ambassador & Pro Programmes Own the strategy, vision and evolution of TALA’s Ambassador and Pro programmes. Define the role these programmes play within TALA’s broader brand and awareness strategy, including who we want to attract, why they matter and what we want them to deliver. Establish the programme proposition, structure, tiers, criteria and long-term growth strategy. Together with the team, build a best-in-class network of ambassadors