Performance Marketing Manager

Descripción del puesto

Are you a commercially minded Performance Marketing Manager who loves turning paid media investment into measurable revenue? Do you enjoy looking beyond acquisition to improve retention, loyalty and long-term customer value? We’re delighted to be working with an established events business that has ambitious plans for growth. The organisation already has a highly engaged audience and runs a varied calendar of popular live events. It is now focused on reaching new audiences, increasing ticket sales and creating stronger, longer-lasting relationships with its customers. You’ll join a collaborative marketing team with specialist support already in place across paid media, CRM, email and design. This means you’ll have the resources to deliver, alongside the autonomy to challenge the current approach and shape what comes next. The Role This is a broad and commercially focused position where acquisition will be the immediate priority. You’ll oversee paid campaigns across Google Ads, Meta and other relevant platforms, ensuring budgets are being used effectively and activity is delivering against ambitious sales and revenue targets. There is already a paid media freelancer managing day-to-day delivery, so you won’t need to build everything from scratch. However, you’ll need a strong understanding of paid media to direct the strategy, challenge performance, identify opportunities and confidently communicate results to senior stakeholders. You’ll also work closely with an in-house CRM and Email Executive and external agency partners to strengthen customer journeys, improve retention and build greater loyalty. A major strategic project will involve helping to select and implement a new Customer Data Platform and email service provider, bringing together customer data to improve segmentation, personalisation and reporting. Reporting to the Head of Marketing, Brand and Digital, you’ll provide direction across internal team members, freelancers, agencies and suppliers. It’s a bri