Senior Manager, Paid Media & Growth Strategy - The Orchard

Descripción del puesto

<p>The Senior Manager, Paid Media & Growth Strategy will serve as the dedicated strategic lead for the UK market, bridging local marketing priorities with The Orchard’s global Paid Media framework. This role is designed to centralize Paid Media strategy for a high-volume territory, providing consistent ownership across campaigns while allowing local marketing teams to focus more heavily on core marketing responsibilities.</p> <p>Working closely with UK Marketing, Relationship Management, and the Global Paid Media team, this role will lead strategic planning across campaigns while partnering with centralized Media Buying resources to ensure scalable and operationally efficient execution.</p> <div class="iCIMS_InfoMsg iCIMS_InfoMsg_Job"> <div class="iCIMS_Expandable_Container"> <div class="iCIMS_Expandable_Text"> <h2><strong>What you'll do:</strong><strong> </strong></h2> <ul> <li>Lead the development of high-impact, full-funnel Paid Media strategies for UK labels and artists across digital and emerging platforms, ensuring alignment with local marketing goals and artist priorities.</li> <li>Serve as the primary Paid Media strategic partner for UK Relationship Managers and Marketing Strategists, ensuring Paid Media is integrated early and effectively into campaign planning.</li> <li>Translate marketing objectives into actionable campaign direction for centralized Media Buying teams, ensuring strategic intent is maintained through execution.</li> <li>Analyze campaign and market-level performance data to identify trends, benchmarks, and opportunities to further elevate Global Paid Media services and high-scale artist campaigns.</li> <li>Develop strategic recaps, insights, and client-facing reporting leveraging both platform KPIs and proprietary Orchard data sources.</li> <li&g